Marketing Plan Generator

Marketing Plan

A solid marketing plan helps you promote products and services that meet the needs of your target market, helps identify your target customers, competitors and develop a strategy to grow your business.




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1/12Business Infomation


∷ If your business has multiple locations, fill in its main location (e.g., Headquarter address).

∷ Does not have a website. Need one?

∷ e.g., Hair Salon, Online teaching, Restaurant, etc.

∷ Name of person preparing this document.

∷ The date you finished preparing your marketing plan.

2/12 Executive Summary


The executive summary is a teeny-weeny version of your marketing plan. It summarizes each component that your marketing plan covers in detail. Investors use the executive summary to determine if they want to delve into the marketing plan.

Your marketing summary should be completed last, should be concise and should be no longer than a page, quickly get to the point but not overlook important facts focussing on why your business is going to be successful.

Your executive summary should answer these questions:

  • What do you propose to achieve your company goals?
  • Why do you propose it?
  • What actions need to be taken?

4/12 Situation Analysis

5/12 Situation Analysis

∷ Do you have a particular pricing strategy? If so, what is it?









6/12 Internal Analysis

7/12 External Analysis

8/12 Target Market

What should you provide?

  • Customer's background
  • Customer's location
  • Customer's income
  • Customer's interests

What should you provide?

  • How do you plan to enter the market?
  • How do you approach your target customer?
  • How do you intend to attract customers?

9/12 Marketing & Advertising Strategies

∷ What is your preferred marketing type?












































10/12 Marketing & Advertising Strategies

11/12 Marketing Budget

∷ Should it be monthly or yearly? Enter details of each campaign and its deadline.


∷ What tools will you use to measure/monitor the impact of your marketing activities?

12/12Send my marketing plan to email:

∷ Your marketing plan will be sent to the email you provide in the below form. In some cases, it will be sent to your junk mail. To avoid this happen next time, please add our email to your contacts, or unmark as spam.

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